What we have
been up to

A continuous knowledge exchange with the broader service design community

November 2019

Join our oblo team!

Want to work with us on visionary service design concepts?

Oblo is seeking a new collaborator to work with us on a tech-related service design project throughout 2020. We are currently a team of 6 people with competences across service, strategy, interaction, visual design and design research based in Milan, but working with international clients around the globe. If you are interested in working with a highly specialised service design agency and shaping tech innovation around human needs… you’re the right candidate!     

We are looking for a contractor (one-year engagement) who would work directly with us and the client team, most of the time in Milan, with trips to the client offices in the US and Asia when needed. 

Expected competencies include:

• 5+ years of professional experience in design within a relevant service design discipline (Systems Design, Business Design, Industrial Design, Interaction Design, Human-Computer Interaction)

• Deep expertise in design thinking/human-centered design: understanding and experience in all the stages of process from research to co-design and delivery of the project documentation, capability to ideate and carry out all the necessary activities (user research and usability studies, workshops, ideation sessions with team, etc)

• Experience/interest in emerging technologies field (experience of working with tech-driven teams is a super plus)

• Great teamwork, communication and presentation skills, capability to work with multicultural teams and manage the communication complexity //Strong influencing, negotiation and communication skills

• Knowledge and flexibility in the use of the design tools - both conceptual (SDT/UX) and digital (Adobe, Keynote/Powerpoint/Slides)

• Fluent in Italian and English both in spoken and written forms

• Availability to travel overseas.

For more details and to propose your candidature please write to [email protected] with your CV and cover letter. 

June 2017

The Commodisation of Design Tools

oblo at UX Losanne

From executing a task to shifting perspective: in a moment in which human beings are finally the center of attention of companies and professionals across all industries, the quality of research insights and design outcomes is often surprisingly flat, raising concerns around the value and relevance of what we do.

Roberta shared a reflection about existing user experience practices and limits, as well as cutting-edge cases and examples.

November 2017

Data Driven Personas

oblo at the World Usability Day in Rome

What role is data playing in today's design practices? How can online and digital footprints help us better understand the people we design for, in integration with traditional applied ethnography and user centered design techniques?

Oblo is participating to the World Usability Day in Rome with a workshop that focuses on how to identify behavioral archetypes by analysing data extracted from online conversations. The session takes the opportunity to dig deeper in the issue of women abuse, in connection with the overarching theme of the conference: "Inclusion through User Experience".

November 2017

Moving Visitors to Action

oblo at Connecting Law and Memory in Amsterdam

How can memorials rethink their visitor experiences in order to activate people for a better humanity?

In this workshop, Roberta and Jason Uslazek will share the insights developed while working with the Kigali Genocide Memorial in Rwanda and introduce a model - called Inzovu Curve - to map and assess the visitor experience of museums and memorials. The model helps finding opportunities to turn that journey into a changing experience, leading towards action.

January 2018

Dissolving boundaries. Building connections.

oblo at Interaction 18 in Lyon

After one year of work, calls, spreadsheets and trips to Lyon it's almost time for the Interaction 18 week to begin! Roberta partnered with Gilles Demarty and a large group of interaction designers and volunteers from all over Europe to shape three intense days of sharing and learning.

The conference is going to be hosted in Lyon, in a very special venue at the confluence of the two rivers of the city, and is going to deal with the convergences that are influencing the design practice nowadays.

The conversation will start from the best-practices of interaction design to shift towards the systemic challenges we are asked to deal with today, and finally reflect on the role and responsability that we have in using technologies to shape new services and experiences.

February 2018

Service Design as a Co-creation Journey

oblo at Doers in Budapest

Effective service design doesn’t happen in the office of a creative agency; it takes place close to the context of service use and execution. It’s a collaborative process that engages all the relevant roles involved in the service experience to co-create solutions, a process in which the designer becomes a tool in the hands of both organisations and users to achieve their goals. Roberta is participating to Doers, the first Central-Europe Service Design Conference, to discuss the impact of service design as a co-creation journey through a set of stories across public and private sectors, analog and digital experiences, different industries and geographies.

February 2019

Airbnbfication: Decoding how digital services reshape the urban system

Oblo at Milano Digital Week

Oblo is going to host the very first workshop in an open studio format! The Milan Digital Week provided the inspiration to propose a reflection on the topic of Urban Intelligence: can service designers break down the surface of a digital service and its visible interactions to achieve deeper levels of understanding and improvement of the overall system connected to that interface? The morning will start with Yulya Besplemennova and Chiara Albanesi introducing the theme and some case studies, to then experiment all together the use of a multi-layered system map to look at the interactions between interfaces, cloud, city, state, the Earth itself and, of course, users. The map has been created by oblo, with the help of Aishwarya and Saloni from the Master of Strategic Design (Politecnico di Milano).

and publications