TIPS
March 7, 2018

Field Updates

Share daily snippets to keep everyone engaged during the research weeks.
Starting point

When the research team is out in the field there is always a bit of disconnection with the colleagues and project stakeholders who can't directly experience the context and get in touch with users. How to leverage research as a moment of inspiration for everyone, including the ones who are not physically there?

Sharing a summary of the day: participants, key insights and the best quotes
Daily Updates about each participant help team members to condense personal details and stories
What we did

The updates from the field are short newsletters shared via email that allow the research team to stay in touch with the rest of the project stakeholders. Each newsletter can summarise what has happened throughout the day (or the week) by listing the interview participants and/or places visited, and synthesising key quotes and insights. In some cases the newsletter can even provide a quick overview of each participant met during that day, creating a more direct connection through personal details and stories.

Why it is valuable

The updates from the field are short newsletters shared via email that allow the research team to stay in touch with the rest of the project stakeholders. Each newsletter can summarise what has happened throughout the day (or the week) by listing the interview participants and/or places visited, and synthesising key quotes and insights. In some cases the newsletter can even provide a quick overview of each participant met during that day, creating a more direct connection through personal details and stories.

takeaway

Beyond the initial scope, the daily updates offer an interesting way to communicate the research initiative even outside the core team, engaging stakeholders who are not fully on-board at the beginning and promoting a user-centered culture.

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