method

Our approach to Service Design

Discover our methods and tips to tackle complex design challenges

our vision
We believe that better services and experiences can be designed by understanding users, improving collaboration across individuals and organizations, and using visualization to streamline decision making processes.
Design Ethnography
Explore and
understand people
We immerse ourself in the context of use to uncover human and system behaviors, motivations and needs, and develop insights that can inspire and inform design decisions.
We immerse ourself in the context of use to uncover human and system behaviors, motivations and needs, and develop insights that can inspire and inform design decisions.
system thinking
Map and visualise complexity
We use visual frameworks to describe tangible and intangible components, facilitate alignment, inspire envisioning exercises and accelerate decision making processes.
Participatory Design
Co-create and define solutions
We engage users and experts in highly iterative sessions to generate ideas grounded on a common understanding of the user and the system.
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Service Design tools and tips

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